Its pre-2016 collection was composed of basketball shorts, OVO jerseys, track jackets, and baggy hoodies. Other OVO collaborations have included Canada Goose, and Air Jordan. OVO also opened its first location in Vancouver in December 2018. Its New York store opened in December 2016 on Bond Street, and its Chicago store in August 2019 on Walton Street in Gold Coast. Exactly a year after the opening in Toronto, OVO stores expanded to the United States, opening a flagship store in Los Angeles, California. OVO Clothing oversaw the opening of the first OVO store for the brand's clothing in downtown Toronto, opening on December 6, 2014. T-shirts, sweatshirts, varsity jackets, baseball hats, and knit beanies are seasonal installations. OVO has since morphed into a clothing line in itself, releasing a slew of clothes during every season of the year. In 2013, merchandise for the OVO figurehead included collaborations with the Toronto Raptors, which coincided with Drake becoming the franchise's Global Ambassador.
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The series of clothing began with a series of collaborations between Roots Canada and OVO, which produced several parkas, jackets and other collaborations. And Sirius offers us the opportunity to be heard far and wide, right? Sirius is just the closest thing we have to those days of glory radio moments and I still get a massive amount of joy premiering music when I know that everyone is listening at the same time." OVO Clothing He's been so supportive with us as far as Sound 42 goes. In an interview with GQ, Drake spoke on the partnership saying "It's something that Scott from SiriusXM was extremely passionate about from the inception of our partnership. On March 4, 2021, Drake announced that he and Oliver would debut their new 24 hour radio station, "Sound 42" on Sirius XM featuring the return of OVO Sound Radio that same night. The show is notable for debuting hit Drake singles, such as platinum-selling " Hotline Bling", and chart-topping " One Dance". The show's initial airing was on July 11, 2015, and it was hosted by Drake and Oliver El-Khatib. The show primarily aired newer material, with at least one song premiering in each broadcast. OVO Sound Radio was a radio program that aired on Beats 1, fortnightly on Saturdays. On January 20, 2023, OVO announced the signing of Dutch-Caribbean singer, Naomi Sharon, becoming the first female artist on the label. In 2021, Canadian rapper Smiley was signed to the label. Canadian rap artist Roy Woods and R&B duo Dvsn, composed of singer Daniel Daley and producer Nineteen85, soon joined the label in 20, with each act releasing an EP and studio album respectively. Makonnen would eventually leave OVO Sound in April 2016, wishing to pursue his interests as a solo artist with Warner. OB O'Brien and iLoveMakonnen would soon sign in 2014, with the latter being the first non-Canadian act and second non-Canadian signee after to Mike Zombie. In August 2013, Drake announced that he signed Toronto music duo Majid Jordan to OVO Sound.
In April 2013, it was reported that Drake was close to signing the label's first recording artist, PartyNextDoor, which he ended up revealing shortly thereafter. Upon founding the label in 2012, Drake and 40 signed frequent collaborators Boi-1da, T-Minus, Mike Zombie to the label as in-house producers (the latter two are the only active signees in the label to come outside of Canada).
On the other hand, the artists Drake signs to OVO Sound through Warner have their content distributed through the latter. Drake's 2018 release Scorpion was his last project under Young Money/Cash Money. ĭrake was signed as a solo artist to Republic Records through Young Money and Cash Money for nine years. According to Billboard, Drake signed a five-year partnership deal with Warner Records, which was extended in 2017. The record label was officially founded in 2012 by Drake and long-time collaborators Noah "40" Shebib and Oliver El-Khatib following the success of Drake's second studio album Take Care. Drake later raised the profile of the label by prominently featuring OVO throughout his music, regularly mentioning the label in songs and on stage, as well as promoting OVO merchandise. The label's roots can be traced back to 2006, when Drake's first official mixtape, Room for Improvement, was released under the unofficial record label "All Things Fresh" which eventually became "October's Very Own". In-house producers include 40, Boi-1da, Nineteen85, Mike Zombie, T-Minus and DJ Prince. The label represents acts including Drake, PartyNextDoor, Majid Jordan, Roy Woods, Dvsn, Plaza, Baka Not Nice, Popcaan, Smiley, Naomi Sharon. Between 20, it operated as a subsidiary of Warner Records. OVO Sound (also known simply as OVO) is a Canadian independent record label, founded in 2012 by rapper Drake, producer 40, and manager Oliver El-Khatib.
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